GUELPH, ON – June 6, 2019: A new Canadian venture, Loft32, will work to elevate businesses, people and the conversations on food and farming. Loft32 is comprised of a network of dynamic professionals with deep backgrounds in agriculture, food, business and strategic communications.
Loft32 will deliver elite services
related to:
- Strategic communications
– Speaking, Training, Facilitating
- Project management
and support
- Agriculture and food
expertise
Crystal Mackay, CEO, will lead
operations, with her 25-year track record of creating and leading
collaborative, ground-breaking agriculture and food communications and business
efforts. Mackay is well-known in farming
and food circles for her work as the inaugural CEO of Farm & Food Care
Canada/Ontario, and more recently the Canadian Centre for Food Integrity.
“The best way to elevate businesses and
the sector is by elevating people,” Mackay stated. “Loft32 will help inspire, engage and equip
the good people in agriculture and food with the communications tools and
expertise to do better.”
Founders Maggie Van Camp and Crystal
Mackay shared some lively discussions about the next chapter of their careers,
along with the future of agriculture and food in Canada as they developed the Loft32
business model. They decided to utilize
their experience and network to help change frustrations and needs into
opportunities and wins for the sector they are both passionate about.
Maggie Van Camp, brings a unique
background of journalism, farming and business leadership to the table. She shares her views on why she was inspired
to help create Loft32,
“For agriculture and food to be truly
successful in the future, there needs to be more collaboration on many
levels, across companies and
sectors. The Loft32 business model is
built to foster collaboration by bringing great people and expertise together
to encourage new thinking, develop skills and strategies, and solve problems
for successful outcomes.”
Loft32
will help clients achieve their business goals by connecting them with the
expertise they need, all well-grounded in practical experience, context and connections. The goal will be to deliver high quality,
customized service and results to add depth to the bench for organizations,
companies and event planners.
The Loft32
Speakers Bureau, the first service available, features some of the most dynamic
and well-recognized speakers in agriculture and food in North America. The Speakers Bureau, along with training and
project team networks, will continue to be populated with new colleagues who
fit the Loft32 business model.
As part
of the Loft32 commitment to elevating people, they will be sharing regular
communications training tips through @theLoft32 on Twitter and LinkedIn.
Visit www.loft32.ca to find out more, request a speaker
or training session, or discuss an idea for a project.
