Achieve your goals with expertise and strategic thinking with the Loft32 network – grounded in practical experience, context and connections.
Loft32 is a network of dynamic professionals with a deep background in agriculture, food, business and strategic communications. We can help you achieve your business goals by connecting you with the expertise you need.
We are still here working away on your business needs during this difficult time.
All of our speakers and subject matter experts are available to work with you.
We can offer webinars and online forums instead of our much preferred in-person engagements until the world gets to meet again.
Stay healthy & safe!
The Loft32 network can add depth to your bench to get the job done.
Meet some of the brightest and best speakers on food and agriculture topics from across North America. Put credible content and dynamic presenters on your next event menu.
The best way to achieve your goals is to invest in and equip your team with the
skills and confidence to be successful.
Looking for context or strategic insights on an issue or communications approach?
Achieve your goals with expertise and strategic thinking with the Loft32 network – grounded in practical experience, context and connections.
From CEOs, to the media, right through to the Queen of England herself, Crystal has been leading efforts to connect consumers with their food and the people who produce it for 25 years.
Crystal is a recognized leader in communications and collaboration in food and farming. Her pioneering spirit helped create and launch many well recognized efforts in public trust in the food system. This led to her serving as the inaugural CEO of both the Canadian Centre for Food Integrity and Farm & Food Care.
She is a dynamic presenter and facilitator who has delivered hundreds of presentations to a broad range of audiences around the globe. Her presentation styles is a unique mix of humour, rich content and practical calls to action.
Her connections across the food system are deep. As demonstrated and built by her unique work experience and volunteer roles over the years. She currently Chairs the Canadian Roundtable for Sustainable Beef Communications Committee and serves on the Royal Agricultural Winter Fair Board of Directors.
Crystal is a proud graduate of the University of Guelph and several executive leadership and business management programs. Her work ethic and dedication to getting the job done on time and on budget sprouted from her farm roots in the Ottawa Valley.
Loft32 founder and Director of Fun, Maggie Van Camp is also National Agricultural Practice Development Leader with BDO Canada. She recently took on this role with BDO after a long career in agricultural publishing, including 12 years as Senior Business Editor with Country Guide.
Over the course of her journalism career, she has interviewed people from around the world who are engaged in agriculture research, business and primary production. One of her favorite topics to write about is farm succession/transition planning and currently is writing a book about why family businesses should plan transitions.
She’s also CEO and owner of Redcrest Farms, a chicken and solar farm in Ontario. Maggie has lived and worked in Alberta, Saskatchewan, Manitoba and Ontario. She grew up on a dairy farm and knows the power of hard work and humility… and electric fences.
GUELPH, ON – June 6, 2019: A new Canadian venture, Loft32, will work to elevate businesses, people and the conversations on food and farming. Loft32 is comprised of a network of dynamic professionals with deep backgrounds in agriculture, food, business and strategic communications. Loft32 will deliver elite services related to: Strategic communications – Speaking, Training, […]
Our CEO Crystal Mackay and two ranchers share tips for engaging audiences through video and social media platforms Posted Oct. 2nd, 2020 by Tara Mulhern Davidson
Unique searchable guide with over 500 terms and built-in access to experts Guelph, July 30, 2020 – While everyone has to eat, a surprisingly low percentage understand how our food is grown or how the food system works. Utensil.ca is a new online resource that aims to change that with helpful tools to build knowledge […]
By Loft32 founder Maggie Van Camp.
Who is missing all the great people in ag and the meetings/event visits? 🙋♀️🙋♂️
We see you!
Here’s a 🙌 from @CrystalMackay32 @FreshAirFarmer
Enter “High5” for a discount on out new Grow Your Brand training http://www.utensil.ca/training
#cdnag #AgTwitter
Have a listen to this one on connecting with our customers and how our new http://www.utensil.ca resource can help!
On www.realagriculture.con
@CrystalMackay32 @UtensilDotCA #cdnag #AgTwitter
Connecting with our customers — a LIVE! Q&A with @CrystalMackay32 of @theloft32, goes this afternoon at 1 pm M/3 pm E! #ontag #westcdnag
@CYLProgram @GraceKuhl @theloft32 So happy to get to work with Grace! The future of #cdnag is bright.
There’s no better time to plan for transition. Learn from some experts!
#AgTwitter #cdnag #businessowner #succession
Join BDO on January 12th to learn from our panel of farm transition experts on how to create clarity by engaging your family in the development of guidelines for employment, conduct, and ownership in the family farm. Register now: https://bit.ly/2Lq1J3t
Grab a ☕️ & listen @FoodProfessor podcast with @RCC_Michael & I talk about life on the farm, policy issues like #carbontax, my BEST gardening tips (😆) & a new project with @UtensilDotCA @CrystalMackay32 @FreshAirFarmer https://podcasts.apple.com/ca/podcast/the-food-professor/id1512660219?i=1000504572871