Achieve your goals with expertise and strategic thinking with the Loft32 network – grounded in practical experience, context and connections.
Loft32 is a network of dynamic professionals with a deep background in agriculture, food, business and strategic communications. We can help you achieve your business goals by connecting you with the expertise you need.
COVID-19 Update
We are still here working away on your business needs during this difficult time.
All of our speakers and subject matter experts are available to work with you.
We can offer webinars and online forums instead of our much preferred in-person engagements until the world gets to meet again.
Stay healthy & safe!
Work with us
The Loft32 network can add depth to your bench to get the job done.
Elevating conversations on food and farming
Meet some of the brightest and best speakers on food and agriculture topics from across North America. Put credible content and dynamic presenters on your next event menu.
Elevate your people
The best way to achieve your goals is to invest in your team. Build their skills and their confidence with our training resources at Utensil.ca.
Elevate your business
Looking for context or strategic insights on an issue or communications approach? Meet our network. Add some depth to the bench for your next project or program.
So why Loft32?
Our team
Achieve your goals with expertise and strategic thinking with the Loft32 network – grounded in practical experience, context and connections.
Meet the Founders
Crystal Mackay
Founder & CEO
From CEOs, to the media, right through to the Queen of England herself, Crystal has been leading efforts to connect consumers with their food and the people who produce it for 25 years.
Crystal is a recognized leader in communications and collaboration in food and farming. Her pioneering spirit helped create and launch many well recognized efforts in public trust in the food system. This led to her serving as the inaugural CEO of both the Canadian Centre for Food Integrity and Farm & Food Care.
She is a dynamic presenter and facilitator who has delivered hundreds of presentations to a broad range of audiences around the globe. Her presentation styles is a unique mix of humour, rich content and practical calls to action.
Her connections across the food system are deep. As demonstrated and built by her unique work experience and volunteer roles over the years. She currently Chairs the Canadian Roundtable for Sustainable Beef Communications Committee and serves on the Royal Agricultural Winter Fair Board of Directors.
Crystal is a proud graduate of the University of Guelph and several executive leadership and business management programs. Her work ethic and dedication to getting the job done on time and on budget sprouted from her farm roots in the Ottawa Valley.
Maggie Van Camp
Founder & DOF
Loft32 founder and Director of Fun, Maggie Van Camp is also National Agricultural Practice Development Leader with BDO Canada. She recently took on this role with BDO after a long career in agricultural publishing, including 12 years as Senior Business Editor with Country Guide.
Over the course of her journalism career, she has interviewed people from around the world who are engaged in agriculture research, business and primary production. One of her favorite topics to write about is farm succession/transition planning and currently is writing a book about why family businesses should plan transitions.
She’s also CEO and owner of Redcrest Farms, a chicken and solar farm in Ontario. Maggie has lived and worked in Alberta, Saskatchewan, Manitoba and Ontario. She grew up on a dairy farm and knows the power of hard work and humility… and electric fences.
Book us for your next event or training session
✅ practical content
✅ great for team engagement
✅ and fun!
#AgTwitter #training #publictrust #branding #communications #teambuilding
Getting ready for the Canada’s Outstanding Young Farmer program this week. We will be Levelling UP communication skills - presentations, video and social media. With some all star coaches!
@FreshAirFarmer @AggieMaggiethe
@CanadaOYF @BDOCanada_Ag
@UtensilDotCA #cdnag
Last day to enter!
#cdnag #AgTwitter #win #Giveaway #GivingTuesday2021
http://Utensil.ca Fall Give-A-Way! Win 1 of 2 $100 gift cards to your favourite farm supply store, restaurant, local business OR a http://Utensil.ca training resource for equivalent value.
To enter:
Follow us (if you're not already!) and like & retweet this tweet 🇨🇦
And as an industry we can’t box ourselves in to people with agricultural backgrounds.
We want and we need people that didn’t grow up around it.
It just means we need to do a better job at helping them understand.
*quietly slides Utensil pitch: https://train.utensil.ca/ 😉* https://twitter.com/n_web/status/1465168236236922886
Let me tell you how this works, from the Monsanto/Bayer side of things.
It happens. Why? Because most of our companies are in cities, and we hire from cities, or we hire from communication or marketing backgrounds. Not agricultural backgrounds. “Ag experience is a plus” https://twitter.com/syngenta/status/1464976386725195778
Looking for an entertaining AND informative speaker for your next event? Cherilyn brings that rare combo to every talk. 👏
Contact us to book her or your next speaker for in person or virtual events!
#cdnag #Food #meetings #conference #Summit #AgTwitter #speaker
Anyone remember the lanyard?? It’s been almost 2 years but ag events are back! I’m here in Nova Scotia speaking at the @NSFA AGM & tonight I’m gonna bring my best.
Elevate your business, your people and conversations on food and farming.