We are a unique talent stable of dynamic professionals with deep backgrounds in agriculture, food, business and strategic communications.
Loft32 offers speaking, training, project management and subject matter expertise – with a smile!
Achieve your goals with expertise and strategic thinking with Loft32 – grounded in practical experience, context and connections.
Work with us
The Loft32 network can add depth to your bench to get the job done.
Elevating conversations on food and farming
Meet some of the brightest and best speakers on food and agriculture topics from across North America. Put credible content and dynamic presenters on your next event menu.
Elevate your people
The best way to achieve your goals is to invest in yourself and your team. Build skills and confidence with our training – in person or online workshops or on demand anytime at Utensil.ca.
Elevate your business
Looking for context or strategic insights on an issue or communications approach? Meet our network. Add some depth to the bench for your next project or program.
Loft32 Events
Join us for in person or online events to increase your skills, confidence and connections!
Farm succession
Farmers’ Bridge connects, trains and inspires to help you build a bridge to your farms’ future. Learn more.
Dig in with experts
Looking to increase your skills? Team engagement? Onboarding? Check out Utensil.ca for on-demand training designed for people in agriculture and food. Learn more.
So why Loft32?
Our team
Achieve your goals with expertise and strategic thinking with the Loft32 network – grounded in practical experience, context and connections.
Meet the Team
Crystal Mackay
Founder & CEO
From CEOs, to the media, right through to the Queen of England herself, Crystal has been leading efforts to connect supply chains and consumers with their food and the people who produce it for 25 years.
Crystal is a recognized leader in communications and collaboration in food and farming. Her pioneering spirit helped shape many well recognized efforts in public trust in the food system, including serving as the inaugural CEO of both the Canadian Centre for Food Integrity and Farm & Food Care.
She is a dynamic presenter and facilitator who has delivered hundreds of presentations to a broad range of audiences around the globe. Her presentation styles is a unique mix of humour, rich content and practical calls to action. Keynote speaking, communications training and coaching, and leading strategic thinking are her work superpowers.
Her connections across the food system are deep, built by her unique work experience and volunteer roles over the years. She currently Chairs the Canadian Roundtable for Sustainable Beef Communications Committee, serves as a mentor for several youth, and is a Royal Agricultural Winter Fair Board Member. Crystal was named one of the seven Most Influential Women in Canadian Agriculture by Annex Business Media in 2021.
Crystal is a proud graduate of the University of Guelph and several executive leadership, training and business management programs. Her work ethic and dedication to getting the job done on time and on budget grew from her farm roots in the Ottawa Valley.
Maggie Van Camp
Farmer, Co-Founder and Director of Strategic Change Loft32
Maggie Van Camp is Loft32’s co-founder, Director of Strategic Change and in 2024 started Farmers’ Bridge to help farm families navigate transitions and build their businesses for the future.
She is also CEO and owner of a family farm near Blackstock, Ontario. For decades, Maggie had an award-winning career as an agricultural journalist, notably as a senior business editor with Canada’s national agricultural magazine, Country Guide. Recently, Maggie was BDO’s National Director of Agriculture, where she led sector marketing and industry relations, revitalized the accounting firm’s social responsibility program, worked closely with business transition services and built a strategic organization of Agteams from coast to coast.
She is a well-known and trusted speaker, moderator and writer and a respected member of the board of the Canadian Agriculture Hall of Fame. In 2021 Maggie was named in the top 50 in Canadian Agriculture.
Meet the Talent
Loft32 is built upon an extensive network and talent stable of agri-food system subject matter experts from across North America. Agriculture and food is our bread and butter (pun intended!).
- Dynamic speakers who customize presentations and understand your agriculture or food related audiences
- Engaging trainers offer workshops on strategy, business and communications skills
- Respected experts on many topics who can help advise you on strategy, programs and policies with content and valuable context. Hire them for a day or a project to help you meet your objectives.
Give us a call or send us an email to discuss your event, project or program needs and we will match you up with the right talent.
Meet a few of our Loft32 Talent Stable colleagues, speakers, trainers and respected experts.
And many more!
Elevate your business, your people and conversations on food and farming.