Utensil.ca launches with new tools for building food and farming know-how

October 6, 2020 Posted by Uncategorized 0 thoughts on “Utensil.ca launches with new tools for building food and farming know-how”

Unique searchable guide with over 500 terms and built-in access to experts

Guelph, July 30, 2020 –  While everyone has to eat, a surprisingly low percentage understand how our food is grown or how the food system works.  Utensil.ca is a new online resource that aims to change that with helpful tools to build knowledge and confidence – from farms to kitchens.  It starts with Utensil Guide, the plain language guide to food and farming. 

“Agriculture and food has unique vocabulary by sector and region, with many acronyms,” explained Crystal Mackay, CEO of Loft32 and co-founder.   “Utensil Guide will help people who work within the food system by giving them language they need to learn about new topics and communicate more effectively.”

The Utensil Guide is free for all to use and launches with over 500 terms. It is fully searchable by term, acronym or sector and extends from farm through to retail and food service. With easy to understand explanations, the Guide also has links to many other credible resources. It will be continually updated, with input from users. 

“We want you to be comfortable and confident in all conversations about food and farming,” shared Andrew Campbell, farmer and co-founder.  “Whether you are new to the agriculture and food sectors, or you want extend your knowledge beyond just one or two sectors, Utensil.ca is that kickstart to help you.”

Utensil.ca is designed to be a toolbox of clear, concise and practical content about farming and the entire food system. On top of the Guide, it will also host Utensil 101, Utensil Training and Utensil Talent Stable, all that bring users access to respected subject matter experts.  

This resource was developed as a collaborative effort with many partners donating their time and resources to make it happen. The focus will start with topics related to farming and farmers, and start working towards food processing, restaurants and retail over the next 18 months.


For more information:

Andrew Campbell                                                                   Crystal Mackay
andrew@thefreshair.ca                                                         crystal@loft32.ca

226.678.4004                                                                            519.829.9772