News & Views
Online media training programs launched
New training resources and coaching for people in agriculture and food
Farm Succession Planning “Because I Love You” List
By Loft32 founder Maggie Van Camp. It’s hard to think about, but if you were to die suddenly, do your family and business partners have the critical information they need to move forward? Create a “Because I love you” list by filling out the fields on the file attached. It will help you organize key […]
Mackay named one of 2021 Most Influential Women in Canadian Agriculture
Stefanie Croley, editorial director, agriculture, chats with Mackay in this episode of AgAnnexTalks, the first in this year’s series of podcasts with seven Influential Women in Canadian Agriculture. Crystal Mackay is an agriculture advocate, entrepreneur and much more. Currently the founder/CEO of Loft32, which works to elevate businesses, people and the conversations on food and […]
Van Camp named one of the Top 50 Most Influential People in Canadian Agriculture
Posted February 24, 2021 Farms.com https://www.farms.com/news/cwa-names-top-50-most-influential-people-in-canadian-agriculture-165098.aspx https://www.agribition.com/events/top-50/innovators
Training program launched to help those new to working with farmers
Utensil.ca provides online training and access to experts in agriculture and food London, ON – February 23, 2021 – While everyone has to eat, a surprisingly low percentage of us know the people who farm. So…Your Client is a Farmer is a new online training resource that aims to change that. “Farmers are a unique […]
About Loft 32 – Elevating People, Business, and Conversations | Go Solo Magazine
Unique new communications firm launched to bring expertise together in agriculture and food
GUELPH, ON – June 6, 2019: A new Canadian venture, Loft32, will work to elevate businesses, people and the conversations on food and farming. Loft32 is comprised of a network of dynamic professionals with deep backgrounds in agriculture, food, business and strategic communications. Loft32 will deliver elite services related to: Strategic communications – Speaking, Training, […]
Loft Talent Stable in the News
Farm Transition: Turning Roadblocks Into Building Blocks
Maggie Van Camp
(285) Farm Transition: Turning Roadblocks Into Building Blocks – YouTube January, 2022
Farm Transition Appreciation Day 2022! | Farms.com January, 2022
Being better before getting bigger, and making an action plan— a LIVE! with Maggie Van Camp – RealAgriculture November 2020
Writing ‘Because I love you’ lists | FCC (fcc-fac.ca) Writing ‘Because I love you’ lists | FCC (fcc-fac.ca)
Legal insights on succession planning for farm businesses (country-guide.ca) by Maggie Van Camp, February 2018
(285) Changing Roles for Farm Women – Maggie Van Camp at AWC West 2017 – YouTube Advancing Women West, 2017
Two farm widows tell what helped move their family forward (manitobacooperator.ca) Manitoba Cooperator, January 2016
Changing Roles for Farm Women – Maggie Van Camp at AWC West 2017
Crystal Mackay
September Canada Poultry Magazine – 2023
7 strategies for tackling tough topics – Canadian Poultry Magazine – by Crystal Mackay, March 2023
Building Bridges: Focus on people – Canadian Poultry Magazine – by Crystal Mackay, October 2022
Building Bridges: Improving conversations on food and farming – Canadian Poultry Magazine by Crystal Mackay, March 2022
Navigating the farm to food conversation during a pandemic — a LIVE! with Crystal Mackay – RealAgriculture, January 2021
Connecting farms, facts and feelings through storytelling – AGCanada – featuring Crystal Mackay October 2020, AgCanada.com
Rethinking Canada’s Food System – Loft32 – featuring Crystal Mackay | February 2019, TVO The Agenda
What Happens When We Are Afraid of Foods? – Loft32 podcast featuring Crystal Mackay
IWCA Series: Crystal Mackay | Influential Women in Canadian Agriculture (agwomen.ca) – Crystal Mackay, 2021
Collaborating and communicating | Influential Women in Canadian Agriculture (agwomen.ca) – Crystal Mackay, 2021
2006 Ms. Crystal Mackay, BSc (Agr) ’92 | Alumni | University of Guelph (uoguelph.ca)
U of G Alumna Named Food Day Canada Coordinator – U of G News (uoguelph.ca) – Crystal Mackay 2021
Crystal Mackay launches Loft32 | The Grower, July 2019
Elevate your business, your people and conversations on food and farming.