LOFT32 In the News

Farmers’ Bridge and Loft32 are excited to announce a new service – Farm Family Legacy Videos. These videos capture the history of family farms as told by the people who helped build them. Memories and hopes will be preserved forever in video format to share with future generations.

Over 40% of Canadian farms will change hands before 2033 and 2/3 of farms do not have plans on how to make this happen. Farmers’ Bridge helps farms with this transition between generations, more efficiently and professionally, with a people-centric approach. 

Loft 32 co-founder Crystal Mackay, together with Mary Thornley and Brenda Trask created the Grow Our People Unconference to promote learning and connection in the agri-food sector. They were awarded the Ontario Ministry of Agriculture, Food and Rural Affairs Excellence in Agriculture Award in 2023 for their leadership.

By Loft32 founder Maggie Van Camp. It’s hard to think about, but if you were to die suddenly, do your family and business partners have the critical information they need to move forward? Create a “Because I love you” list by filling out the fields on the file attached. It will help you organize key […]

New training resources and coaching for people in agriculture and food. When the media calls, people get nervous. Some may even panic.  Two new on- demand training courses on Utensil.ca aim to change that for people who work in agriculture and food.  Intro to Media Training with Crystal Mackay and Advanced Media Training with Kevin Stewart are the perfect places to get started or add to your media skills and confidence.

While everyone has to eat, a surprisingly low percentage of us know the people who farm.  So…Your Client is a Farmer is a new online training resource that aims to change that.

“Farmers are a unique bunch, and no two farms are the same,” explained Cherilyn Jolly-Nagel, farmer and program co-founder.   “We designed this training on Utensil.ca specifically to help people learn how to be more successful in their business relationships with farmers.”