Loft32 will deliver elite services

Achieve your goals with expertise and strategic thinking with the Loft32 network – grounded in practical experience, context and connections.

Loft32 is a network of dynamic professionals with a deep background in agriculture, food, business and strategic communications. We can help you achieve your business goals by connecting you with the expertise you need.

Work with us

The Loft32 network can add depth to your bench to get the job done.

Elevating conversations on food and farming

Meet some of the brightest and best speakers on food and agriculture topics from across North America. Put credible content and dynamic presenters on your next event menu.

Elevate your people

The best way to achieve your goals is to invest in and equip your team with the
skills and confidence to be successful.

Elevate your business

Looking for context or strategic insights on an issue or communications approach?

So why Loft32?

Our team

Achieve your goals with expertise and strategic thinking with the Loft32 network – grounded in practical experience, context and connections.

Meet the Founders

Crystal Mackay Loft32 Founder and CEO

Crystal Mackay

Founder & CEO

From CEOs, to the media, right through to the Queen of England herself, Crystal has been leading efforts to connect consumers with their food and the people who produce it for 25 years.

Crystal is a recognized leader in communications and collaboration in food and farming.  Her pioneering spirit helped create and launch many well recognized efforts in public trust in the food system.  This led to her serving as the inaugural CEO of both the Canadian Centre for Food Integrity and Farm & Food Care.

She is a dynamic presenter and facilitator who has delivered hundreds of presentations to a broad range of audiences around the globe.  Her presentation styles is a unique mix of humour, rich content and practical calls to action.

Her connections across the food system are deep.  As demonstrated and built by her unique work experience and volunteer roles over the years.  She currently Chairs the Canadian Roundtable for Sustainable Beef Communications Committee and serves on the Royal Agricultural Winter Fair Board of Directors.

Crystal is a proud graduate of the University of Guelph and several executive leadership and business management programs. Her work ethic and dedication to getting the job done on time and on budget sprouted from her farm roots in the Ottawa Valley.

Maggie Van Camp

Founder & DOF

Loft32 founder and Director of Fun, Maggie Van Camp is also National Agricultural Practice Development Leader with BDO Canada. She recently took on this role with BDO after a long career in agricultural publishing, including 12 years as Senior Business Editor with Country Guide.

Over the course of her journalism career, she has interviewed people from around the world who are engaged in agriculture research, business and primary production. One of her favorite topics to write about is farm succession/transition planning and currently is writing a book about why family businesses should plan transitions.

She’s also CEO and owner of Redcrest Farms, a chicken and solar farm in Ontario.  Maggie has lived and worked in Alberta, Saskatchewan, Manitoba and Ontario. She grew up on a dairy farm and knows the power of hard work and humility… and electric fences.

Maggie Van Camp Loft32 Founder & DOF

News & views

Comms tip: Be aware of your surroundings. You are likely to draw from your environment during the creative process, so ensure that your work area is set up to help you succeed. What puts you in a positive headspace? Tell us below! #commstip #agtwitter #feelgoodfriday

Comms tip: Be empathetic to your audience. What are they seeing, hearing, or feeling when it comes to your product? Put yourself in their shoes. This information will be helpful when developing new strategies and tactics. #commstip #ThursdayThoughts #agtwitter #Empathy

Great panel discussing Canada's food ambition of being the most trusted and sustainable food leader.
@DeborahJWilson says we need to get out of our own way. Say "we will" not "we can't"

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