Loft32 will deliver elite services

Achieve your goals with expertise and strategic thinking with the Loft32 network – grounded in practical experience, context and connections.

Loft32 is a network of dynamic professionals with a deep background in agriculture, food, business and strategic communications. We can help you achieve your business goals by connecting you with the expertise you need.

Work with us

The Loft32 network can add depth to your bench to get the job done.

Elevating conversations on food and farming

Meet some of the brightest and best speakers on food and agriculture topics from across North America. Put credible content and dynamic presenters on your next event menu.

Elevate your people

The best way to achieve your goals is to invest in and equip your team with the
skills and confidence to be successful.

Elevate your business

Looking for context or strategic insights on an issue or communications approach?

So why Loft32?

Our team

Achieve your goals with expertise and strategic thinking with the Loft32 network – grounded in practical experience, context and connections.

Meet the Founders

Crystal Mackay Loft32 Founder and CEO

Crystal Mackay

Founder & CEO

From CEOs, to the media, right through to the Queen of England herself, Crystal has been leading efforts to connect consumers with their food and the people who produce it for 25 years.

Crystal is a recognized leader in communications and collaboration in food and farming.  Her pioneering spirit helped create and launch many well recognized efforts in public trust in the food system.  This led to her serving as the inaugural CEO of both the Canadian Centre for Food Integrity and Farm & Food Care.

She is a dynamic presenter and facilitator who has delivered hundreds of presentations to a broad range of audiences around the globe.  Her presentation styles is a unique mix of humour, rich content and practical calls to action.

Her connections across the food system are deep.  As demonstrated and built by her unique work experience and volunteer roles over the years.  She currently Chairs the Canadian Roundtable for Sustainable Beef Communications Committee and serves on the Royal Agricultural Winter Fair Board of Directors.

Crystal is a proud graduate of the University of Guelph and several executive leadership and business management programs. Her work ethic and dedication to getting the job done on time and on budget sprouted from her farm roots in the Ottawa Valley.

Maggie Van Camp

Founder & DOF

Loft32 founder and Director of Fun, Maggie Van Camp is also National Agricultural Practice Development Leader with BDO Canada. She recently took on this role with BDO after a long career in agricultural publishing, including 12 years as Senior Business Editor with Country Guide.

Over the course of her journalism career, she has interviewed people from around the world who are engaged in agriculture research, business and primary production. One of her favorite topics to write about is farm succession/transition planning and currently is writing a book about why family businesses should plan transitions.

She’s also CEO and owner of Redcrest Farms, a chicken and solar farm in Ontario.  Maggie has lived and worked in Alberta, Saskatchewan, Manitoba and Ontario. She grew up on a dairy farm and knows the power of hard work and humility… and electric fences.

Maggie Van Camp Loft32 Founder & DOF

News & views

Comms tip: Numbers are important, but your audience is more than a simple stream of data. PR is about connecting on a deeper level. Shared values show that your passion works harder than a paycheque ever will. #MondayMotivation #AgTwitter #CommsTip

I love the simple fun of flying down a snowy hill on some type of sled. My kids were making fun of me for my verb choice, so help me out.
What do you call it?
#Canadian #winterfun #snow

Comms tip: Social media outlets are more than just likes and follows. They are opportunities for building connections. It’s all about perspective. #AgTwitter #ThursdayThoughts #CommsTip

Comms tip: Utilize your existing networks! You’ve built these relationships for a reason - don’t be afraid to leverage them. When it’s their turn, you will be there to return the favour. #AgTwitter #CdnAg #CommsTip #TipTuesday

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